The second episode of WINOL Life was of a much better quality. We all had a clear idea of all the aspects of the show, and our treatment of the guest was much better also. We had time to speak to her, off cameras, and show her the packages in the newsroom without the stress of watching them for the first time and everyone watching her.
Including headline clips enhances the show considerably, giving an insight as to what is coming up.
Our guest was Elizabeth Barnett - Editor of Hampshire Life Magazine. Elizabeth was very helpful and gave very valuable advice. Even though her background is predominantly written, she made a clear effort to give feedback and criticism on our video features.
One point she suggested was that it may have been better for Zoe and Becky to have localised their Yoga Show feature to Winchester - coming from a local magazine she feels it is very important to keep your audience close in mind. I hadn't suggested this to them as I had it in mind that they were going to feature in the package, trying yoga themselves. This would have improved the feature as it is always much more interesting to watch presenters trying an event, rather than hearing about the event. If this was the case then localising it would not have been a key issue, as the focus would have been on both Becky and Zoe, and the angle of the piece would have been along the lines of, yoga for beginners e.g.
In the original plan for this week's WINOL Life, was to include the Giraffe restaurant review package. This had to be taken out due to problems noticed by Chris. I hadn't made these points key issues because I know that both Becky and Zoe are preparing to produce more restaurant reviews therefore it would not have seemed as though that restaurant was being advertised by them, as they would have been reviewing more than one restaurant. We have taken this down from the site now, and I have advised Becky and Zoe to re-edit this piece to include a voice over which includes prices and if any, criticisms - as this is what a review is meant to include. Once this has been re-edited and I have seen that it has all the key elements of a review, we will wait until we have at least two restaurant reviews and then publish both on the site at the same time.
One point she suggested was that it may have been better for Zoe and Becky to have localised their Yoga Show feature to Winchester - coming from a local magazine she feels it is very important to keep your audience close in mind. I hadn't suggested this to them as I had it in mind that they were going to feature in the package, trying yoga themselves. This would have improved the feature as it is always much more interesting to watch presenters trying an event, rather than hearing about the event. If this was the case then localising it would not have been a key issue, as the focus would have been on both Becky and Zoe, and the angle of the piece would have been along the lines of, yoga for beginners e.g.
In the original plan for this week's WINOL Life, was to include the Giraffe restaurant review package. This had to be taken out due to problems noticed by Chris. I hadn't made these points key issues because I know that both Becky and Zoe are preparing to produce more restaurant reviews therefore it would not have seemed as though that restaurant was being advertised by them, as they would have been reviewing more than one restaurant. We have taken this down from the site now, and I have advised Becky and Zoe to re-edit this piece to include a voice over which includes prices and if any, criticisms - as this is what a review is meant to include. Once this has been re-edited and I have seen that it has all the key elements of a review, we will wait until we have at least two restaurant reviews and then publish both on the site at the same time.
Having over 1,000 views for WINOL Life for the first episode, we are aiming to achieve this every week.
Sportsweek bring in their own audience, however we are bringing in a different audience again, giving WINOL a much broader gender audience than we have had in previous years. In order to achieve this number on a fornightly basis, we all need to be posting the site on relevant Facebook pages, Twitter and relevant YouTube channels. This is a the only way to bring in our audience, they will not just fall in our laps.
With regard to reversioning, please all continue to reversion as I have been advising since week 1. This is a key skill for each of you, as well as giving the News Editor packages to use as backups. It is very good to have a tease of your package on the end of the bulletin. This should be an aim of everyone's.
Sportsweek bring in their own audience, however we are bringing in a different audience again, giving WINOL a much broader gender audience than we have had in previous years. In order to achieve this number on a fornightly basis, we all need to be posting the site on relevant Facebook pages, Twitter and relevant YouTube channels. This is a the only way to bring in our audience, they will not just fall in our laps.
With regard to reversioning, please all continue to reversion as I have been advising since week 1. This is a key skill for each of you, as well as giving the News Editor packages to use as backups. It is very good to have a tease of your package on the end of the bulletin. This should be an aim of everyone's.
Features are doing very well. In just 6 weeks we have a good selection of content on the site, offering a range of topics/categories, which brings in a wider audience than just one gender for example. Having a weekly deadline on a Tuesday I think is working very effectively and will continue to do so in the upcoming weeks.
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