This week was our opportunity to start producing features, which we had more interest in. A fashion feature was very appealing so research was underway to get more of an idea of how to style a fashion feature. Claire and I came across a ‘how to’ fashion video on the Elle UK website:
http://www.elleuk.com/elletv/(channel)/FASHION/(playlist)/Fashion-School/(video)/how-to-capesThe style of this video inspired us to create a feature similar to this in the sense that the model stayed in the centre of the screen, with the clothes changing at a quick speed and fast music, without any voice over. It needed to be relevant so the trend was set to be autumn clothes, which were to be our own. Our model was Elsa Findlay, who we approached through a friend and was more than happy to model for us.
The T.V studio seemed suitable to film this feature so we had the help of the production team to help us with elements such as the green screen and lighting.
Our thoughts to begin with were to have Elsa positioned in one place, and slight movement from her but the clothes to constantly change illustrating many outfits for the autumn weather. The background was planned to be white however we were soon informed that this would not work with the green screen, which is how we came to have 3 different backgrounds. As we were demonstrating nightwear for autumn, a wardrobe was the background to which we had clothes draped over the clotheshorse. We had brought leaves in specifically for daytime outfits but also found an outdoor image of an autumn scene, which the leaves complemented well, and for the evening outfits, the image of a lit street was used.
The camera remained in the same position whilst recording and we ensured Elsa’s positioning stayed the same also by markings on the floor. She was filmed for a small amount of time in each outfit, which made editing quite simple, as we needed short clips. To begin with, each outfit was only to be shown once, however, it was then decided to have shorter shots and to keep going back to all the outfits to make the feature energetic.
In the Elle video a remix of a current chart song was used and we were looking to have an upbeat current song also played throughout the video but were aware of copyright rules and regulations, and were told we needed permission to use certain songs. Ellie Goudling – ‘Starry Eyed’ accompanied the video very well however, after asking for permission from the owners of a website to use the karaoke instrumental version of this song failed because this video was going to be published, we found a song from
www.freenotesmusic.com.
Not having a voice over was agreed before making the feature, and after it was created we felt it did not need one, but it was advised to write a voice over, as it would make the feature better. Our written article for this piece was used as a guideline for the voice over as we tell the audience what they will need to survive the autumn weather. Two versions were kept of this feature, with and without a voice over and I have to say I prefer it without a voice over.
No comments:
Post a Comment