Wednesday, February 23, 2011

WINOL Debrief - 23/02/2011

Another success for WINOL this week, production went very well and once again the team was very calm and controlled. Domonique was so helpful today as there were a few people who had changed roles and she made sure we all knew what we had to do. I had changed roles from autocue to vision mixing this week, which was daunting as we were doing an outside broadcast for the sport section of the bulletin. This was our aim for this week and it worked very well. Drew set up the OB kit, which meant we were able to cut to Jake presenting the news from the side of the football pitch, as oppose to inside the studio. When this idea was first pitched we were expecting the sport presenter to have to memorise the script, but we discovered an iPhone application called ‘iPrompt’ allowing the phone to act as an autocue. Knowing this means we can more ambitious with our scripting in future for news, features and sport as we won’t have to worry about memorising anything.

In terms of the news, within the debrief it was said that the news was weak and the news team should aim to be more ambitious, especially as there are a few guest editors coming in within the next few weeks. One of which is Tom Hepworth from BBC South.

The sports team were told they are doing very well and receiving a lot of hits on the website –

www.winol.co.uk

One thing that was pointed out was that when a package is made, whether it be for news, sport or features, it should be put onto the website first before then advertising that it is on YouTube as we then lose hits on WINOL. This was pointed out after Justina’s Polish bulletin received 191 views on YouTube before it was even put on the website.

Our goals now are to begin planning the entertainment shows for WINOL, which will give the whole team further experience on all aspects of production.

Thursday, February 17, 2011

WINOL - De-Brief - 16.02.2011


The WINOL bulletin was much more of a success this week due to organisational skills and teamwork. Last week was stressful due to people being in new positions and everyone finding their feet. As well as the production team being new to their roles, it was also the first week for a few of the news reporters.

Last week we had a breaking news story within the university, which was a very good opportunity for the reporters as the story kept progressing throughout the day. From a production point of view, this made the lead up to the bulletin very rushed, as the script could not be finalised until the last minute. By this time, though, a few versions of the script had been passed round therefore when coming to filming the bulletin, the anchor and the director had two different scripts. This week, the layout for the script had been discussed so that it was in a style to suit everyone such as the director, production editor and the presenter.

News reporters had good feedback for their packages, but aspects such as interview positioning, sound cross-fades, sequences and relevant shots were advised to be improved.

Within the TV studio, all roles were kept the same as the week before in order to allow us to fully understand them.

Domonique – Production Editor
Justina – Director
Claire – Vision Mixing
Katie – Autocue
Drew – Sound
Sam – Cameras

This week we went live at 3pm whereas the previous week we had to set 2 new deadlines due to the technical difficulties we were having. Our bulletin went live at 3.15pm.

We had an issue with one of the sports packages, as one was not exported fully so 5 seconds of the package was lost. We found this when doing the rehearsals so therefore had very little time to export the video again, so director decided to keep it as it was and ran the package without the signoff.

Last week it was suggested that as a production team, we needed to organise a ‘plan B’ so it could be used when a news story has been spiked and nothing is there to replace it, for example.

Our plan B was to set up the camera in TAB9 so we could communicate with people in the newsroom while we were still in the TV studio and also so we could have an OB within the bulletin if a news story fell through.

The other suggestion made to the production team was to have mobile talkback between the TV studio and the newsroom. This was not able to be set up this week but is something we are aiming to set up for next week.

Within this weeks de-brief, we were told we had to be more ambitious on production and to introduce our own ideas into the bulletin. This is also our aim, now we have had a successful bulletin we can aim to add more complex aspects in the hopes of producing a strong bulletin.

We have had good reader response this week and last through twitter and through posters being put up around the university. It is key to make people aware of the bulletin in order to increase our audience. As we are now branching out to the Southampton area as well, maybe more should be done to promote WINOL within Southampton as well.

HCJ - The New Industrial State - J.K Galbraith

This week in History and Context of journalism, we have been looking at ‘Economic Theory’. Economics can be described as; ‘essentially a recurring crisis of over production and under consumption’.

Adam Smith wrote the ‘Wealth of Nations’ which argues that agriculture offers fewer possibilities to a division of labour, raising its prices compared with industry. "It is not upon many occasions so much the cause, as the effect of the division of labour. Competition should reduce the prices of these ‘talents’". Smith explained that the talents/skills of people should be paid for in accordance to comparative advantages.

David Ricardo, an English political economist, wrote The Labour Theory Value. His views contrasted those of Adam Smith’s. Within chapter 27 of The Labour Theory Value, it states: "Labour, like all other things which are purchased and sold, and which may be increased or diminished in quantity has it’s natural and its market price. The natural price of labour is that price which is necessary to enable the labourers, one with another, to subsist and to perpetuate their race, without either increase of diminution. With a rise in the price of food and necessaries, the natural price of labour will rise; with the fall in their price, the natural price of labour will fall."

Thomas Robert Malthus, an influential political economist introduced ‘The Iron Law of Wages’. This is a proposed law of economics that asserts that real wages always tend toward the minimum wages necessary to sustain the life of the worker. According to Malthus, population increases when wages are above the ‘subsistent wage’ and falls when wages are below subsistence.

John Maynard Keynes overturned the neo-classical economics that held that free markets would in the short to medium term automatically provide full employment, as long as workers were flexible in their wages demands. Keynes argued instead that aggregate demand (the total demand for final goods and services in the economy at a given time and price level) determined the overall level of economic activity, and that inadequate aggregate demand could lead to prolonged periods of high unemployment.

Monetary policy is the process by which the monetary authority of a country controls the supply of money, often targeting a rate of interest for the purpose of promoting economic growth and stability. Monetary policy rests on the relationship between the rates of interest in an economy (the price at which money can be borrowed) and the total supply of money.

Deflation is when prices fall across the economy. It makes money appear stronger but because people know prices are falling, they are put off our spending. Monetary policy has a limit and in deflation this limit is brought forward. It aims to lower interest rates in order to stimulate the economy. Central banks have lowered their interest rates to encourage people to borrow money and to spend. Even is interest rates are 0 the real interest rates will be positive if there is deflation. Nominal Interest Rate – Inflation Rate = Real Interest Rate.

John Kenneth Galbraith wrote ‘The New Industrial State’ whereby he states that the traditional mechanism of supply and demand is replaced by the planning of large corporations, using techniques such as advertising and vertical integration. (Vertical Integration – a method used to avoid the hold-up problem.) The book is about Galbraith’s account of modern economic life.

Galbraith argues that the ‘industrial system’ is practically controlled by a technostructure rather than shareholders. They do not act to maximise profit but principally to maintain the organisation and, as a secondary aim, to ensure its further expansion. (Technostructure – refers to managerial capitalism where the managers and other company leading administrators, retain more power and influence than the shareholders in the decisional and directional process.)

Chapter 2 of The New Industrial State - Imperatives of Technology:

On June 16, 1903, after some months of preparation, which included negotiation of contracts for various components, the Ford Motor Company was formed for the manufacture of automobiles. Production was to be whatever number could be sold. The first car reached the market that October. The firm had an authorised capital of $150,000. However, only $100,000 worth of stock was issued, and only $28,000 of this was for cash. Although it does not bear on the present discussion, the company made a handsome profit that year and did not fail to do so for may years thereafter. Employment in 1903 averaged 125 men.

  • 61 years later the Mustang was invented. The public was well prepared for the vehicle. Plans carefully specified prospective output and sales; they erred as plans do and in this case by being too modest. In 1964, employment in the Ford Motor Company averaged 317,000. Employment rose due to new models being invented. "Virtually all of the effect of the increased use of technology are revealed by these comparisons. We may pass them in preliminary review."
  • "Technology means the systematic application of scientific or other organised knowledge to practical tasks. Its most important consequence, at least for the purposes of economics, is in forcing the division and subdivision of any such task into its component parts. Thus and only thus, can organised knowledge be brought to bear on performance."
  • With increasing technology the commitment of time and money tends to be made ever more inflexibly to the performance of a particular task. That task must be precisely defined before it is divided and subdivided into its component parts. Knowledge and equipment are then brought to bear on these fractions, and they are useful only for the task as it was initially defined. If that task is changed, new knowledge and new equipment will have to be brought to bear. Had Ford and his associates decided, at any point, to shift from gasoline to steam power, the machine shop could have accommodated itself to the change in a few hours. By contrast, all parts of the Mustang, the tools and equipment that worked on these parts were designed to serve efficiently their ultimate function. They could serve only that function.
  • Technology requires specialised manpower. Organised knowledge can be brought to bear only by those who process it. However, technology does not make the only claim on manpower; planning, also requires a comparatively high level of specialised talent. To foresee the future in all its dimensions and to design the appropriate action does not necessarily require high scientific qualification. It requires ability to organise and employ information or capacity to react intuitively to relevant experience.
  • These requirements do not reflect a higher order of talent than was required in a less technically advanced era.
  • Employers working in the Motor industry should be skilled and talented within that field.
  • The inevitable counterpart of specialisation is organisation. This is what brings the work of specialists to a coherent result. If there is a large number of specialists, this co-ordination would be a major task.
  • From the time and capital that must be committed, the inflexibility of this commitment, the needs or large organisation and the problems of market performance under conditions of advanced technology comes the necessity for planning. Tasks must be performed so that they are right not for the present but for the time in the future when, companion and related work having also been done, the whole job is completed. And the amount of capital that, meanwhile, will have been committed adds urgency to this need to be right. So conditions at the time of completion of the whole task must be foreseen, as must developments along the way.
  • In the early days of Ford, only days elapsed between the commitment of machinery and materials to production and the appearance of the car. If the car did not meet the approval of the customers, it could quickly be changed. There were many complaints to begin with such as cooling system not working, brakes not braking etc. The faults were soon recovered and this made no permanent harm to the manufacturing company.
  • The more sophisticated the technology, the greater in general, will be all of the forgoing requirements. This will be true of simple products as they come to be produced by more refined processes or as manufacturers develop imaginative containers or un-openable packaging.
  • A navy could be bought in the market.
  • Technology under all circumstances leads to planing; in its higher manifestations it may put the problems and associated cost of planning beyond the resources of the industrial firm.
  • Technology not only causes change it is a response to change. Though it forces specialisation it is a result of specialisation. Though it requires extensive organisation it is also the result of organisation.

Wednesday, February 9, 2011

Britain is now the fattest country in Europe

Last night my housemates and I watched ‘Britain’s Fattest Man’ whereby Paul Mason had been bed bound for three years due to obesity when he then wanted help getting back on his feet. He was due to have a gastric band and a bypass, however the procedure was put on hold because the hospital had to ensure the structure of the building could hold his weight, estimated at between 60 and 70 stone.

During the programme, Paul explained that his excessive eating began when his girlfriend left him, he lost his job and his father died. He had carers come to his home for 12 hours a day, cooking him three meals a day, cleaning the house and helping with anything he could no longer do himself. He kept stating that the situation he was in was his fault, which also led to him losing touch with friends and family. The only person he would talk to on a daily basis was his carer.

When the consultant was explaining the operation to Paul he was told there was a 50% chance he will pull through afterwards, to which I could not imagine not having friends or family support.

He was beginning to stand again and was able to get out of the house but everything he has changed in his life he has done alone. It’s upsetting to think it had to get to that stage before he wanted to help himself.

I do find it hard to think that food takes over when people are most upset, I know it’s easier said than done but people should try and seek help before it’s too late for them to have their lives back.

Just a few stats:

  • Half of all adults in the UK are overweight.
  • One in five adults are obese, compared with one in ten French people.
  • 74% of overweight people would like to lose weight.

Tuesday, February 8, 2011

WINOL

Going by the debrief yesterday morning, this semester is set to be busy and challenging. Roles have changed and we have MA students working with us on WINOL this semester.

Up until now, WINOL has been aimed at the students and the people of Winchester. However, it has been said that we have outgrown Winchester, which is why we are now aiming our news towards Winchester and Southampton. This will allow for a wider range of news, which in turn will increase news reporters’ contacts and our audience. Within one of the three meetings we had yesterday, Chris introduced the phrase, ‘AI’ meaning Appreciation Index. AI states audience appreciation for a television or radio programme. The results state how much the audience is responding to the show and helps to determine whether or not to amend aspects within the programme in order to suit the targeted audience. Chris also mentioned a partnership with London Metropolitan University, which could possibly mean more Outside Broadcasts direct from London, as well as their input towards WINOL.

This will be my first semester on Production and will be alternating roles within the studio throughout the semester. Domonique, production editor, held a training session last week to go through all main roles in the TV studio. She has also created a timetable for Wednesdays to ensure the bulletin runs smoothly, and to maintain a structure to the day to prevent the usual stresses that occur before the bulletin is aired.

As well as being a part of the production team, I am also a sub-editor for the written pieces for the website:

www.winol.co.uk

and will be contributing to features, like last semester, however these will be produced less often due to responsibilities of the other roles. The production team consists of, Domonique, Justina, Claire, Drew and myself.